If you’ve searched for something in ChatGPT or Perplexity lately and noticed it pulling answers from specific websites, you might have wondered how those sites got there. It doesn’t look much like traditional SEO. There’s no rank 1 through 10, no obvious connection to domain authority scores, and sometimes the cited sources aren’t the biggest names in the industry..
That’s not random. There’s a logic to it, and once you understand it, you can start engineering for it.