SEO and Digital Marketing
I'm a Senior SEO Strategist with over ten years of agency experience leading organic search at the enterprise level.
My technical background covers site architecture, structured data and schema markup, hreflang and international SEO across APAC and EMEA markets, and large-scale content strategy. I've managed multi-specialist teams and built search programs in some of the most competitive and heavily regulated verticals in digital marketing.
I'm also an early practitioner of AEO and GEO, with hands-on experience optimizing content for how ChatGPT, Perplexity, Gemini, and similar platforms select and surface information. This goes well beyond traditional rankings.
Marketing Philosophy
Long-term search visibility comes from answering real questions, earning real authority, and getting the technical foundation right. That's been true for fifteen years and it's still true now.
AI-driven search changes where people find answers. It doesn't change what they're looking for. My approach is built to perform across both traditional and AI-powered discovery, using the same principles that have always determined which content wins.
I use AI as a production and research tool. Strategy and judgment stay human.