Built right. Found first.
Most teams hire a developer and a marketer and hope they talk to each other. I do both: I build the AI tools and sites, then run the search work that gets them found by people and by AI.
Ship it: AI consulting and engineering
- AI Consulting & StrategyFind where AI pays off in your marketing and operations, pick the right tools, and plan the work before anyone writes code.
- AI EngineeringI design and build agentic AI tools, chat functions, Claude skills and data products, from prototype to something your team runs every day.
Rank it: AEO and SEO
- Answer Engine Optimization (AEO)Get your brand cited in ChatGPT, Perplexity, Gemini and Google's AI Overviews, and measure whether it is working.
- SEO Strategy & ContentSearch strategy built on intent research and credible content, for brands in competitive and regulated markets.
- Technical SEO & Site MigrationsAudits, architecture and migrations that protect the rankings you already have, and fix what holds the rest back.
Selected work
Recent builds and the search programs behind the numbers.
- Agentic AI tools that turn agency work into software 1-click SEO and AEO workflows packaged as reusable tools
- AI chat functions for hospital systems 50% account scope growth in six weeks
- LandmAIn: AI land intelligence for data center and energy site selection 5 representative sites screened on one evidence model
- Healthcare SEO: a new spine clinic site that outranked national health systems 14x quarterly search clicks, 2.74K to 39.4K
Writing
Field notes on AI search, AEO and technical SEO, written from client work. Start with the AEO Playbook or the guides.
About Joe
I was born in Flekkefjord, Norway, moved to Colorado after high school, and served eight years in the US Army as a forward observer, personal security specialist and geospatial intelligence analyst, including a deployment to Afghanistan.
After the Army I spent a decade in GIS marketing and agency search, leading AEO and technical SEO for enterprise health systems. Today I build agentic AI tools as an AI Search Strategist at Whole Whale and take on independent AI and search projects.
Have a project in mind?
Tell me what you are trying to fix or build. I reply within two business days.