Ten years of enterprise agency experience. Technical SEO depth across site architecture, structured data, and international search. Early practitioner of Answer Engine Optimization and Generative Engine Optimization, with hands-on experience getting content cited by ChatGPT, Perplexity, and Google's AI Overviews.
I build search programs that perform in traditional rankings and in AI-powered discovery, which is where search is going.
Technical SEO and AEO Strategy, Built for How Search Works
Search has two layers now. The traditional results page still matters. But a growing share of discovery happens through AI tools that skip the link list entirely and synthesize a direct answer. If your content isn't structured for both, you're invisible to a chunk of your audience.
My work covers both layers:
Technical SEO Site architecture, crawl efficiency, Core Web Vitals, structured data and schema markup, hreflang and international SEO, XML sitemaps, and large-scale content strategy. The foundation that makes everything else work.
Answer Engine Optimization (AEO) So what is AEO? Optimizing content to be cited and surfaced by ChatGPT, Perplexity, Gemini, and Google's AI Overviews. This means content structure, entity recognition, FAQ and schema implementation, and building the kind of topical authority AI systems treat as trustworthy.
Generative Engine Optimization (GEO) Positioning a brand as a recognized, citable source in AI-generated summaries. Longer-term than AEO, and increasingly, where brand visibility is won or lost.
Enterprise SEO Experience Across Competitive Verticals
I've led organic search at the enterprise level for over a decade, managing multi-specialist teams and building programs in some of the most heavily regulated and competitive verticals in digital marketing — including healthcare, insurance, and consumer goods.
That experience includes technical audits at scale, international SEO implementation across global markets, schema markup strategy for complex regulated content, and content programs built to earn authority rather than chase algorithm updates.
I've managed enterprise accounts from inside agencies — which means I know how to operate at the pace and complexity level that large organizations require, without the overhead of a full in-house team.
See what that looks like in practice — View Case Studies
What I'm Writing About
I publish on technical SEO, AEO strategy, and what's actually changing in AI-driven search — based on what I'm seeing in client work, not recycled takes.
The 40-Word Rule: How to Structure Paragraphs for AI Citations
Why Your Content Isn't Showing Up in ChatGPT Answers
PHILOSOPHY
How I Think About Search
Long-term visibility comes from three things: answering real questions, earning real authority, and getting the technical foundation right. That has been true for fifteen years and it is still true now.
AI search changes where people find answers. It does not change what they are looking for. The content that wins in AI-generated results is the same content that wins in traditional search — specific, credible, and structured for clarity.
I use AI as a research and production tool. Strategy and judgment stay human.
The principles behind AEO strategy
Whether you need a technical SEO audit, an AEO content strategy, or someone to lead organic search at the enterprise level, I'm available for consulting and contract engagements.