# Joe Unhammer

> Joe Unhammer builds agentic AI tools and leads answer engine optimization and technical SEO. AI consulting, AI engineering, AEO and SEO from Colorado.

Joe Unhammer (Jostein Brubeck Unhammer) is an AI solutions builder and search strategist in Denver, Colorado. He works as AI Search Strategist at Whole Whale building agentic AI tools, chat functions and Claude skills, and has led AEO and technical SEO for enterprise health systems. He is a US Army veteran and former geospatial intelligence analyst.

## Services
- [AI Consulting & Strategy](https://junhammer.com/services/ai-consulting/): Find where AI pays off in your marketing and operations, pick the right tools, and plan the work before anyone writes code.
- [AI Engineering](https://junhammer.com/services/ai-engineering/): I design and build agentic AI tools, chat functions, Claude skills and data products, from prototype to something your team runs every day.
- [Answer Engine Optimization (AEO)](https://junhammer.com/services/answer-engine-optimization/): Get your brand cited in ChatGPT, Perplexity, Gemini and Google's AI Overviews, and measure whether it is working.
- [SEO Strategy & Content](https://junhammer.com/services/seo/): Search strategy built on intent research and credible content, for brands in competitive and regulated markets.
- [Technical SEO & Site Migrations](https://junhammer.com/services/technical-seo/): Audits, architecture and migrations that protect the rankings you already have, and fix what holds the rest back.

## Case studies
- [Agentic AI tools that turn agency work into software](https://junhammer.com/work/agency-ai-tools/): Plugins, browser extensions, Claude skills, chat functions and reporting automations that package an agency's SEO and AEO processes into one-click workflows.
- [AI chat functions for hospital systems](https://junhammer.com/work/hospital-ai-chat/): Conversational AI that helps patients find services and care information, built alongside AEO and technical SEO programs for enterprise health systems.
- [LandmAIn: AI land intelligence for data center and energy site selection](https://junhammer.com/work/landmain/): An AI-powered land intelligence platform for data center, industrial, solar and storage site selection, with a dated, inspectable source behind every finding.
- [Healthcare SEO: a new spine clinic site that outranked national health systems](https://junhammer.com/work/spine-clinic-seo/): A new Florida spine clinic site grew from 2.7K to 39.4K quarterly search clicks and outranked Cleveland Clinic and Johns Hopkins for spine terms.
- [B2B e-commerce: SEO and CRO for an industrial manufacturer](https://junhammer.com/work/industrial-b2b-ecommerce-seo/): Technical product pages, content hubs and conversion fixes lifted organic traffic over 200% and direct-sales conversion from 2.8% to 4.5%.
- [Consolidating five healthcare device websites into one](https://junhammer.com/work/healthcare-website-consolidation/): Five separate websites merged into one WordPress site without losing organic visibility, with 60% more traffic and 130% more conversions.

## Guides
- [Semantic Search and SEO: How Google's AI Understanding Changes Content Strategy](https://junhammer.com/blog/what-is-semantic-search/): What is semantic search? It revolutionized SEO, but itmatters more now with AI search. SEO is more than just keywords, it's about meaning and intent
- [The Complete Guide to Answer Engine Optimization: Tools, Software, and Strategies That Drive Results](https://junhammer.com/blog/the-complete-guide-to-answer-engine-optimization-tools-software-and-strategies-that-drive-results/): Answer engine optimization (AEO) has become the cornerstone of modern digital marketing success. Lear which strategies and tools to use here
- [The Definitive Guide to Answer Engine Optimization (AEO): Strategies for 2026 and Beyond](https://junhammer.com/blog/the-definitive-guide-to-answer-engine-optimization-aeo-strategies-for-2026-and-beyond/): How does Answer Engine Optimization (AEO) improve your content strategy? Our guide covers everything from AEO fundamentals to advanced implementation strategies
- [User Intent: The Complete Guide to Understanding Search Intent for SEO Success](https://junhammer.com/blog/user-intent-completet-guide-understanding-search-intent-seo-success/): Understanding user intent has become the cornerstone of successful SEO strategies in 2025. When someone types a query into Google, they have a specific…
- [What is SEO?](https://junhammer.com/blog/what-is-seo/): SEO stands for "search engine optimization." It's the practice of optimizing a website to improve its visibility in search engine results pages (SERPs).…
- [The Complete AEO Playbook](https://junhammer.com/the-complete-aeo-playbook/)

## Articles
- [Ask an AI SEO Agency to Show You the Work Behind the Dashboard](https://junhammer.com/blog/ai-seo-agency-show-work/)
- [The Answer Engine Optimization Services You Should Be Paying For](https://junhammer.com/blog/answer-engine-optimization-services-paying-for/)
- [Hiring an AEO Consultant: The Work and Evidence to Look For](https://junhammer.com/blog/hiring-an-aeo-consultant-work-evidence-look-for/)
- [SEO vs AEO: What Changes in the Work and the Reporting](https://junhammer.com/blog/seo-vs-aeo-what-changes-in-the-work-and-the-reporting/)
- [Why Your Content Isn't Showing Up in ChatGPT Answers](https://junhammer.com/blog/why-your-content-isnt-showing-up-in-chatgpt-answers/)
- [How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets](https://junhammer.com/blog/how-regional-health-systems-can-compete-in-ai-search-without-enterprise-budgets/)
- [8 Statistics That Prove Why Answer Engine Optimization Is Crucial in 2026](https://junhammer.com/blog/8-statistics-that-prove-why-answer-engine-optimization-is-crucial-in-2025/)
- [How AI Search Engines Decide What to Cite (And How to Get on the List)](https://junhammer.com/blog/how-ai-search-engines-decide-what-to-cite-and-how-to-get-on-the-list/)
- [Schema Markup for Medical Content: What Works in AI Search vs Traditional SEO](https://junhammer.com/blog/schema-markup-for-medical-content-what-works-in-ai-search-vs-traditional-seo/)
- [The 40-Word Rule: How to Structure Paragraphs for AI Citations in 2026](https://junhammer.com/blog/the-40-word-rule-how-to-structure-paragraphs-for-ai-citations-in-2026/)
- [The Complete Guide to Optimizing Pharmaceutical Content for ChatGPT and Perplexity](https://junhammer.com/blog/the-complete-guide-to-optimizing-pharmaceutical-content-for-chatgpt-and-perplexity/)
- [What Is AEO and GEO? The Business Owner's Guide to Getting Found in AI Search](https://junhammer.com/blog/what-is-aeo-and-geo-business-owners-guide-ai-search/)
- [7 First-Party Data Strategies Replacing Cookies in 2025](https://junhammer.com/blog/data-strategies-replacing-cookies/)
- [Healthcare Marketing's Biggest Challenge: Getting Featured in AI Overviews](https://junhammer.com/blog/healthcare-marketings-biggest-challenge-getting-featured-in-ai-overviews/)
- [How to Build E-E-A-T Signals That AI Search Engines Actually Recognize](https://junhammer.com/blog/how-to-build-e-e-a-t-signals-that-ai-search-engines-actually-recognize/)
- [The Technical SEO Foundation Every GEO Strategy Needs to Succeed](https://junhammer.com/blog/the-technical-seo-foundation-every-geo-strategy-needs-to-succeed/)
- [What Health Systems Need to Know About Entity-Based Search Optimization](https://junhammer.com/blog/what-health-systems-need-to-know-about-entity-based-search-optimization/)
- [Why Healthcare Content Needs Different AEO Tactics Than Other Industries](https://junhammer.com/blog/why-healthcare-content-needs-different-aeo-tactics-than-other-industries/)
- [SEO is dead, long live SEO](https://junhammer.com/blog/seo-is-dead-long-live-seo/)
- [The 8 Most Effective Strategies for AI-Human Content Collaboration in 2025](https://junhammer.com/blog/the-8-most-effective-strategies-for-ai-human-content-collaboration-in-2025/)
- [Keyword Research in 2025: Beyond Traditional SEO](https://junhammer.com/blog/keyword-research-in-2025-beyond-traditional-seo/)
- [Site Audits: Where SEO Meets User Experience](https://junhammer.com/blog/site-audits-where-seo-meets-user-experience/)
- [The Ultimate Guide to Getting Your Website Featured in AI Overviews (2025)](https://junhammer.com/blog/ultimate-guide-getting-website-featured-in-ai-overviews/)
- [How Long Does SEO Take to Work in 2025? The Complete Timeline Guide](https://junhammer.com/blog/how-long-does-it-take-for-seo-to-work/)

## About
- [About](https://junhammer.com/about/)
- [Resume](https://junhammer.com/resume/)
- [Contact](https://junhammer.com/contact/): brubeckunhammer@gmail.com