Author: Joe Unhammer

Joe Unhammer is an SEO and AEO strategist with a focus on technical SEO and AI agents.

Hiring an AEO Consultant: The Work and Evidence to Look For

Post author By Joe Unhammer
Post date September 14, 2026
1 Comment on Hiring an AEO Consultant: The Work and Evidence to Look For

An AEO consultant helps a business improve how its information appears in AI answers. The role can include customer-question research, technical reviews, content strategy, implementation guidance, and measurement. The right scope depends on the business, the website, and the people available to carry out the work.When evaluating an AEO consultant, start with the decisions you need help making. You might need someone to diagnose a visibility problem, improve a group of service pages, establish measurement, or direct an internal team.

Those are concrete assignments. They give you a way to assess experience and compare proposals.Inspect the evidence carefully. A relevant case study should show the starting point, the work, the result, and the period measured. A reporting example should explain exactly what its numbers represent. A consultant who can walk through those details gives you something solid to evaluate.

AEO/GEO Digital Marketing

What Is AEO? A Practical Guide for Business Owners

Post author By Joe Unhammer
Post date September 14, 2026
1 Comment on What Is AEO? A Practical Guide for Business Owners

What Is AEO and GEO? The Business Owner’s Guide to Getting Found in AI SearchAEO stands for answer engine optimization. It is the work of improving how a business and its information appear in answers generated by search and AI tools. The work covers the questions customers ask, the information a business publishes, the accessibility of that information, and the accuracy of the answers that reference it.If you are asking “what is AEO,” you probably want to understand what it means for your business. Start with a customer who needs to make a decision. They ask a question, receive an answer, and use that answer to decide what to explore next.

AEO/GEO Digital Marketing SEO

SEO vs AEO: What Changes in the Work and the Reporting

Post author By Joe Unhammer
Post date September 14, 2026

SEO improves a website’s visibility in search. AEO focuses on how a business and its information appear in answers, including AI-generated responses. Comparing SEO vs AEO is most useful when you connect each activity to a customer question, a specific page, and a measurable outcome.For a business owner, the practical questions are straightforward. Which work will help customers find you? Which information will help them evaluate your business? How will you know whether the investment is producing relevant inquiries?My recommendation is to plan the work around those questions. Keep one set of priorities for the website, then measure the different ways people encounter and use its information.

AEO/GEO Digital Marketing SEO

The Answer Engine Optimization Services You Should Be Paying For

Post author By Joe Unhammer
Post date September 14, 2026

Answer engine optimization services help a business improve its visibility in AI answers through research, technical work, content development, and measurement. A useful engagement identifies the questions customers ask, improves the pages that answer them, and tracks whether the business appears accurately when those questions come up.

AEO/GEO Digital Marketing SEO

The 40-Word Rule: How to Structure Paragraphs for AI Citations in 2026

Post author By Joe Unhammer
Post date March 24, 2026

Most content written for traditional SEO fails in AI search because it was built for a different reading system.

Google’s crawlers have always been forgiving. They can parse dense paragraphs, infer structure from context, and piece together meaning from imperfect formatting. AI systems do not work that way. Tools like ChatGPT, Perplexity, and Google’s AI Overview do not read pages the way a human does. They break content into chunks, evaluate each chunk for clarity and relevance, and pull the pieces that best answer the query being asked.

Tags AEO, ai citations, aio