Author: Joe Unhammer

Joe Unhammer is an SEO and AEO strategist with a focus on technical SEO and AI agents.

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Digital Marketing SEO

SEO is dead, long live SEO

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FILE PHOTO: OpenAI and ChatGPT logos are seen in this illustration taken, February 3, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

SEO is dead, they proclaim, as they try to sell their services. GEO is replacing SEO the same way 8K is replacing 4K. The branding is changing; your eyes won’t be able to tell the difference. Every few years, someone declares SEO dead. This time, the alleged culprit is AI and something called Generative Engine Optimization (GEO). With headlines proclaiming the death of SEO and the rise of GEO, people are panicking about their optimization strategy. People need to chill.

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SEO Digital Marketing Marketing Analytics

User Intent: The Complete Guide to Understanding Search Intent for SEO Success

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Understanding user intent has become the cornerstone of successful SEO strategies in 2025. When someone types a query into Google, they have a specific goal in mind. User intent, also known as search intent or keyword intent, refers to the underlying purpose or motivation behind a user’s search query. It’s the “why” that drives someone to search for particular information, products, or services online.

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Digital Marketing SEO

The Complete Guide to Answer Engine Optimization: Tools, Software, and Strategies That Drive Results

Answer engine optimization (AEO) has become the cornerstone of modern digital marketing success. As search engines evolve beyond traditional keyword matching to provide direct answers to user queries, businesses must adapt their strategies to remain competitive in 2025 and beyond.

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SEO Digital Marketing Social Media Marketing

Case Study: Home Services Markging – Local Authority Through Strategic SEO Content

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When Front Range Homecare & Repair approached me to help establish their online presence, they faced a challenge familiar to many new service businesses: how to compete with established competitors in the competitive South Denver metro market. Their specialty in pressure washing services, combined with their extensive contractor network offering various home services, presented both opportunities and complexities for their digital marketing strategy.

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SEO Digital Marketing

Site Audits: Where SEO Meets User Experience

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The traditional separation between SEO and UX is dead. Google’s algorithm updates increasingly reward websites that provide excellent user experiences, while UX improvements often directly impact search rankings. A comprehensive site audit must evaluate both technical SEO factors and user experience elements as interconnected systems.

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