Tag: healthcare marketing

Your healthcare website ranks on page one. Organic traffic looks solid. Click-through rates meet industry benchmarks. But something’s changing. Patients are finding information without clicking through to your site, and your traditional metrics can’t explain what’s happening.

Patients are changing how they search for health information. Instead of typing keywords into Google, they’re asking AI tools like ChatGPT, Perplexity, and Google’s AI Overviews for direct answers. This shift means healthcare organizations need to rethink their content strategy.