Apple might have been caught off guard when OpenAI took the technology industry by storm with the launch of it’s Artificial Intelligence (AI) powered Large Language Model (LLM) chatbot, ChatGPT, but they aren’t taking it lying down. It’s looking like it’s all hands on deck at Cupertino. This would include features for all of its devices and also significant upgrades to its software offerings, like an improved Siri. And let’s not forget about Applebot and Spotlight search. Apple has been mulling about with search technology since at least 2015 and recently launched Apple Business Connect – a potential rival to Google Business Profiles.
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