SEO/AEO/GEO Blog. Search visibility strategies in the age of AI.

The 40-Word Rule: How to Structure Paragraphs for AI Citations in 2026

Post author By Joe Unhammer
Post date March 24, 2026

Most content written for traditional SEO fails in AI search because it was built for a different reading system.

Google’s crawlers have always been forgiving. They can parse dense paragraphs, infer structure from context, and piece together meaning from imperfect formatting. AI systems do not work that way. Tools like ChatGPT, Perplexity, and Google’s AI Overview do not read pages the way a human does. They break content into chunks, evaluate each chunk for clarity and relevance, and pull the pieces that best answer the query being asked.

Tags AEO, ai citations, aio

AEO/GEO Digital Marketing SEO

What Is AEO and GEO? The Business Owner’s Guide to Getting Found in AI Search

Post author By Joe Unhammer
Post date March 24, 2026

Something changed in how people find businesses online, and most business owners haven’t caught up yet.

For the past two decades, getting found meant ranking on Google. Someone typed a query, a list of blue links appeared, and the businesses near the top got the clicks. The rules were familiar: publish content, build links, keep your website healthy.

That model still exists. But a new layer has been added on top of it, and it is growing fast.

Tags AEO/GEO

AEO/GEO Digital Marketing SEO

Why Your Content Isn’t Showing Up in ChatGPT Answers

Post author By Joe Unhammer
Post date March 13, 2026

FILE PHOTO: OpenAI and ChatGPT logos are seen in this illustration taken, February 3, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

You have a website. You publish content regularly. You rank for some things in Google. But when you ask ChatGPT or Claude about a topic you’ve written about extensively, your site doesn’t come up. Someone else does.

This is one of the most common frustrations people bring to me, and the good news is that it’s usually fixable. The causes tend to cluster around a handful of issues, and most of them don’t require a technical background to address.

AEO/GEO Digital Marketing

How AI Search Engines Decide What to Cite (And How to Get on the List)

Post author By Joe Unhammer
Post date March 13, 2026

AI search tools like ChatGPT and Perplexity cite specific websites not because those sites rank highest, but because their content is structured as extractable answers. Answer Engine Optimization (AEO) is the practice of formatting your content so AI systems can retrieve, interpret, and cite it — turning your pages into sources that appear in AI-generated responses.

Tags AEO, aio, healthcare seo, SEO

AEO/GEO Digital Marketing SEO

How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets

Post author By Joe Unhammer
Post date January 18, 2026

Last updated: September 3, 2026

Regional health systems can compete in AI search by focusing on local authority, physician expertise, service-line depth, and community-specific patient questions. They do not need enterprise budgets if they publish clearer answers in areas where they already have real clinical credibility.

Major academic medical centers dominate AI search results for healthcare queries. Their established authority, vast content libraries, and significant marketing resources create visibility that smaller systems struggle to match. Regional health systems watching large competitors appear in ChatGPT responses and AI Overviews may wonder whether AI search competition is even worth attempting. I’m here to tell you that it is.

Tags AI search, healthcare marketing