You have a website. You publish content regularly. You rank for some things in Google. But when you ask ChatGPT or Claude about a topic you’ve written about extensively, your site doesn’t come up. Someone else does. This is one of the most common frustrations people bring to me, and the good news is that…… Continue reading Why Your Content Isn’t Showing Up in ChatGPT Answers
Category: Digital Marketing
How AI Search Engines Decide What to Cite (And How to Get on the List)
If you’ve searched for something in ChatGPT or Perplexity lately and noticed it pulling answers from specific websites, you might have wondered how those sites got there. It doesn’t look much like traditional SEO. There’s no rank 1 through 10, no obvious connection to domain authority scores, and sometimes the cited sources aren’t the biggest…… Continue reading How AI Search Engines Decide What to Cite (And How to Get on the List)
How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets
Major academic medical centers dominate AI search results for healthcare queries. Their established authority, vast content libraries, and significant marketing resources create visibility that smaller systems struggle to match. Regional health systems watching large competitors appear in ChatGPT responses and AI Overviews may wonder whether AI search competition is even worth attempting. I’m here to…… Continue reading How Regional Health Systems Can Compete in AI Search Without Enterprise Budgets
Schema Markup for Medical Content: What Works in AI Search vs Traditional SEO
Schema markup has been part of SEO for over a decade. For medical content, structured data has always helped search engines understand health information accurately. Now, with AI search engines becoming primary information sources for patients, schema markup serves an additional critical function. AI systems parse structured data to understand content relationships, verify source authority,…… Continue reading Schema Markup for Medical Content: What Works in AI Search vs Traditional SEO
Why Healthcare Content Needs Different AEO Tactics Than Other Industries
Answer Engine Optimization works differently for healthcare content. The same tactics that help e-commerce sites, travel blogs, or tech companies appear in AI responses can actually backfire when applied to medical information. Healthcare content operates under YMYL (Your Money or Your Life) guidelines that trigger heightened scrutiny from AI systems. What works for ranking product…… Continue reading Why Healthcare Content Needs Different AEO Tactics Than Other Industries