In today’s world, search engines have become ubiquitous. They are the go-to place for finding information, products, and services online. However, with the vast amount of data available, it can be difficult for search engines to deliver accurate and relevant results. This is where semantic search and natural language processing (NLP) comes in. By leveraging …
Author Archives: Joe Unhammer
What is SEO?
SEO stands for “search engine optimization.” It is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). The higher a website ranks in the SERPs, the more likely it is to be visited by users. SEO is important because it helps websites to be more easily discovered by …
How Long Does it Take for SEO to Work?
When you search on Google for “how long for SEO to work,” a snippet of text shows up that says 4-6 months. This is the featured snippet Google has chosen to display, and it is from a 5-year-old Forbes article. As an SEO professional I know search can be biased, but when a different search …
Semantic Search: What is it and How Does it Work?
Have you ever heard someone use the phrase “that’s just semantics” before? That usually means that they think the other person is obsessing over word choices rather than the substance of the argument. But what if that retort made no sense? What if the words you choose completely change the argument? If an avid baseball fan …
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Public Relations and SEO
How does Public Relations fit in with Search Engine Optimization Public Relations (PR) and Search Engine Optimization (SEO) go hand in hand. As google has refined what it considers good SEO practices by getting rid of ways to “cheat the system,” writing good content and maintaining good relations with publishers has become increasingly important. First …