Resume

book, pen, and paper with Cover Letter written on it

JOSTEIN UNHAMMER

Denver, CO 80202

(720) 409-6772 | https://www.linkedin.com/in/junhammer  | junhammer.com

PROFESSIONAL SUMMARY

Marketing Professional with over 10 years of experience driving growth through data-driven SEO strategies and digital marketing initiatives. Track record in enhancing client engagement, increasing web traffic, and boosting conversions across diverse industries, including e-commerce, healthcare, and GIS. Adept at leveraging analytical tools and collaborative teamwork to develop marketing roadmaps, optimize ad spending, and foster business development. Passionate about applying innovative marketing solutions to elevate brand visibility and achieve measurable results.

Technical Audits

GEO/AEO

SearchEngineOptimization

Digital Marketing Strategy

GA4/GTM

Technical SEO 

Healthcare SEO/GEO

Website Management

Competitor Analysis

EDUCATION

Bachelor of Science, Marketing & Aviation & Aerospace Management | MSU Denver | 2015 – 2018

PROFESSIONAL EXPERIENCE 

MERGE | Denver
SEO/AEO/GEO Manager – Contractor
 Oct 2025 – Present

  • Lead SEO strategy for high-value enterprise accounts, including Baptist Health Systems and Healthfirst NY, delivering comprehensive technical audits, competitive analysis, and multi-channel optimization roadmaps.
  • Led multi-country SEO initiatives for Champion Petfoods, managing content optimization within a shared CMS environment across Asia Pacific and EMEA regions, including hreflang implementation, regional keyword strategy, and localized content frameworks.
  • Developed and implemented pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for healthcare clients, securing a significant new retainer expansion based on strategic differentiation.
  • Grew client account scope by 50% within six weeks through demonstrated expertise in technical SEO execution and strategic planning for complex healthcare organizations.
  • Managed diverse portfolio spanning healthcare, life sciences, and retail e-commerce clients, providing specialized SEO strategy for both B2B and B2C marketing objectives.
  • Executed advanced technical SEO analysis using Screaming Frog, Google Search Console, and custom auditing frameworks to identify site architecture improvements, schema implementation opportunities, and content optimization priorities.
  • Lead strategic initiatives for major website migrations and replatforming projects, including pre-migration planning, risk mitigation, and post-launch performance monitoring to maintain organic visibility.
  • Conducted in-depth keyword gap analysis and competitive research to inform content strategy and identify high-value opportunities across healthcare and e-commerce verticals.
  • Collaborated with cross-functional teams to integrate SEO best practices into web development, content creation, and digital marketing initiatives for enterprise-level clients.

Real FIG Advertising & Marketing  | Denver Feb 2025 – Oct 2025

SEO Manager

  • Managed 35 client accounts and ensured monthly reports were completed and delivered on time. Improved client retention to over 90%.
  • Managed a team of 4 content/SEO strategists while completing a complete overhaul of best practices, reporting, and task management.
  • Worked with SEMrush to create comprehensive keyword research, content calendars, and competitor analysis.
  • Created monthly technical SEO task lists for all clients using Screaming Frog, GT Metrix, and Google’s developer tools. 
  • Oversaw the rebrand and national expansion of a law firm client without losing any organic clicks in the process, while increasing traffic by 22%/month post-launch.
  • Launched a new website for an e-commerce client and helped successfully migrate them from Squarespace to WooCommerce. 

Spinutech, Inc | Remote Jan 2020 – Nov 2024 

Senior SEO Strategist

  • Increased eCommerce sales by 115% through targeted SEO strategies, driving measurable revenue growth for a client’s B2B and B2C channels by focusing on high-ROI keywords and content optimizations.
  • Managed international SEO strategy for Panavision across multiple country-specific web properties, overseeing on-page optimization, site architecture, and content alignment for multi-region digital presence.
  • Launched and optimized 15+ client websites (primarily in WordPress), boosting each site’s traffic by over 900% and securing top-ranking positions for core keywords within 6 months of launch.
  • Grew monthly organic traffic for healthcare client Citruspine.com from 200 clicks to over 22k, using authoritative, high-quality content based on Google’s YMYL and E-E-A-T principles, increasing lead generation by 300% in a year.
  • Conducted competitor analysis using Ahrefs, SEMrush, Screaming Frog, and Lumar, identifying market gaps that captured 25% more market share for key client accounts in industries including healthcare and e-commerce.
  • Mentored a team of 5 junior SEO strategists, improving team productivity by 25% through training and account management best practices.

Self-employed |  junhammer.com | Remote June 2022 – Present

Digital Marketing Director

  • Results-driven SEO Marketing Strategist with proven success as an independent consultant, helping clients achieve enhanced online visibility and organic traffic growth. 
  • Examples of some of my clients include CompassCom (compasscom.com) and CompassData (compassdatainc.com), Coffeeblack Marketing (coffeeblack.io), and eBodyGuard (ebodyguard.org). 
  • I provide comprehensive search engine optimization strategies, including keyword research, technical SEO audits, content optimization, and link-building campaigns. I consistently deliver measurable improvements in search rankings and conversion rates while maintaining clear communication and adapting strategies to each client’s unique market position and goals.

CompassData/CompassDrone/CompassCom | Centennial, CO May 2015 – Jan 2020

Marketing Manager

  • Developed an SEO-focused marketing strategy for the GIS/Surveying division, increasing paid ad traffic by 900% and improving return on ad spend by 35%, transforming digital channels into top-performing lead sources.
  • Grew organic traffic by 150% through strategic SEO initiatives, including content development and backlink acquisition, establishing organic as the largest inbound customer acquisition channel.
  • Increased web traffic by 90% through high-authority backlinks from esri.com and dji.com, enhancing site visibility and authority in the GIS and surveying sectors.
  • Created an SEO roadmap and content strategy for compasscom.com, leading to a 40% rise in inbound leads and positioning the site as an industry leader in vehicle tracking.
  • Managed B2B sales of DJI Enterprise products, driving a 20% increase in annual sales through targeted campaigns and optimized client engagement.

U.S Army | Various Locations Apr 2010 – Nov 2018

Fire Support/Personal Security/Geospatial Intelligence Analyst 

  • Directed over 250 fire support missions as a Forward Observer, coordinating artillery, air, and ground support, resulting in a 95% mission success rate and increasing operational safety for allied forces.
  • Achieved Distinguished Honor Graduate recognition in a cohort of 50+ peers at the Joint Fires Observer course, reflecting top-tier performance in fire coordination, target acquisition, and leadership.
  • Provided personal security for 20+ high-ranking DoD and DoS officials in Afghanistan, performing thorough threat assessments and route planning that ensured zero security incidents over the deployment.
  • Analyzed geospatial intelligence to support over 100 mission briefs, completing advanced geospatial software training at Fort Carson and Buckley Space Force Base, enhancing real-time decision-making and operational planning.
  • Mentored and trained 15+ junior team members in tactical operations, geospatial analysis, and security protocols, improving overall unit readiness and achieving a 20% reduction in mission prep time.

TECHNICAL COMPETENCIES

SEO Tools & Analysis: ahrefs, SEMrush, Lumar, Screaming Frog, Conductor, Google Search Console, Google Analytics (GA4), Google Trends

Content Management Systems (CMS): WordPress

Programming Languages & Markup: HTML, JSON, PHP

Geospatial & Mapping Tools: ArcGIS, ESRI, DJI Enterprise products, CompassCom vehicle tracking

Data Analysis & Reporting: Data-driven persona development, E-E-A-T principles for content authority, YMYL content strategy, competitor analysis

Paid Advertising Platforms: Google Ads, optimized ad spends for ROI improvements

SEO Strategy: GSC, Semrush, Ahrefs, Keyword research, technical SEO audits, technical SEO – hreflang/schema/site architecture

Web Development & Design: Website launches, SEO roadmap creation, WordPress site management