Author Archives: brubeckunhammer

Semantic Search: What is it and How Does it Work?

Have you ever heard someone use the phrase “that’s just semantics” before? That usually means that they think the other person is obsessing over word choices rather than the substance of the argument. But what if that retort made no sense? What if the words you choose completely change the argument? If an avid baseball fan …

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Public Relations and SEO

How does Public Relations fit in with Search Engine Optimization Public Relations (PR) and Search Engine Optimization (SEO) go hand in hand. As google has refined what it considers good SEO practices by getting rid of ways to “cheat the system,” writing good content and maintaining good relations with publishers has become increasingly important. First …

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